About

👋 I’m Jordan O’Connor. I like to make websites and products, rank websites, run profitable paid traffic, and write code to automate processes. I am a self-taught digital marketer and growth/funnel hacker. If you had to sum me up - I’m an indiehacker.

I have a Bachelor’s Degree in electrical engineering from Rochester Institute of Technology. That’s where I learned to code. Technically I can design PCBs and do controls for motor systems, but that isn’t my passion.

I’m passionate about building profitable businesses that do good in the world. I want to be able to make products that serve people’s needs without ripping them off.

I’m also passionate about marketing through side-projects. I believe that providing value up-front is the best way to get eyeballs on any product or service. Building tools and applications can be huge traffic and sales drivers for any business.

Follow along, I’m sure you’ll learn something!


At the beginning of 2018 I was broke.

$100k in student loans. A dead-end engineering job. A family to feed. I had my struggles, just like you.

I had been learning web development, SEO, digital marketing, product design and growth hacking for the last two years. I put in the work. About 20 hours a week… And I had nothing to show for it.

I tried E-commerce, an Agency, Services, just about everything. All of my ideas failed. I was at the end of my rope.

I learned all of this incredible knowledge but it wasn’t working for me. I was desperate to find something that worked. I needed more income, and I needed it fast.

That’s when I developed my first niche product The Closet Assistant. It started as a way to save my wife some time, and turned into the thing that got me out of the hole I dug for myself.

I stumbled into something that provides incredible value to people, makes other people’s lives better, and made me a decent income. It was almost an accident, but it wasn’t an accident. It was a culmination of everything I had learned up to this point.

Now, it’s my mission to teach others how to develop niche products for under-served communities online and make a living doing so. I built this blog to do just that.